The process to create an advertising campaign consists of the following steps: Define the goal It is the first basic step in any campaign. The goals to be achieved are selected, be it increasing sales, attracting more customers, promoting a brand, etc. Establish the target audience The next step is to decide which audience the campaign is going to target, taking into account demographics and tastes. Do the briefing As we have mentioned before, the briefing is basic in any campaign. It is about defining, in a document, the objective of the campaign, the target audience, defining the product or service that is offered and the added value that it brings to customers. For the briefing, you must also take into account what the competition is doing and the situation of the market in which you operate. Craft the message It is important to ask yourself: what do we want to transmit and how to do it. It is also essential that the message is simple, that it reaches the target and shows the benefi...