A celebrity endorsement ad
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The advantages and disadvantages of alternative advertising
Alternative advertising or Street marketing is a type of advertising that seeks means, different from the traditional ones, to give the message or advertise. This type of advertising interprets a different way of reaching the public and positioning the expected message in an impressive medium. Alternative advertising is born with the need to innovate on the traditional concept of advertising since the same consumer has felt attacked in all its senses by an infinity of advertising messages in traditional media. Alternative advertising uses media such as bathrooms, cars, buses, buildings, supermarket carts, airports or the Internet or Digital Marketing itself, since this is the medium where the different of this type of advertising can be made viral. Alternative advertising offers several advantages over traditional advertising, among which we find great accessibility, greater reach, frequency, geographic flexibility, demographic flexibility, lower cost, creative flexibility, locat...
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