The process to create an advertising campaign consists of the following steps: Define the goal It is the first basic step in any campaign. The goals to be achieved are selected, be it increasing sales, attracting more customers, promoting a brand, etc. Establish the target audience The next step is to decide which audience the campaign is going to target, taking into account demographics and tastes. Do the briefing As we have mentioned before, the briefing is basic in any campaign. It is about defining, in a document, the objective of the campaign, the target audience, defining the product or service that is offered and the added value that it brings to customers. For the briefing, you must also take into account what the competition is doing and the situation of the market in which you operate. Craft the message It is important to ask yourself: what do we want to transmit and how to do it. It is also essential that the message is simple, that it reaches the target and shows the benefi...

  Alternative advertising or Street marketing is a type of advertising that seeks means, different from the traditional ones, to give the message or advertise. This type of advertising interprets a different way of reaching the public and positioning the expected message in an impressive medium. Alternative advertising is born with the need to innovate on the traditional concept of advertising since the same consumer has felt attacked in all its senses by an infinity of advertising messages in traditional media. Alternative advertising uses media such as bathrooms, cars, buses, buildings, supermarket carts, airports or the Internet or Digital Marketing itself, since this is the medium where the different of this type of advertising can be made viral. Alternative advertising offers several advantages over traditional advertising, among which we find great accessibility, greater reach, frequency, geographic flexibility, demographic flexibility, lower cost, creative flexibility, locat...

  Advertising seeks to get you to buy, subscribe to, or pay for their products or services. Propaganda, on the other hand, seeks to make you aware of a movement, a line of thought or a concept and support it, for example: taking care of water, not littering, adopting a pet, etc. Product advertising is about highlighting the benefits and specific features of the products you offer. It is the dissemination of a type of communication, created to promote ideas, benefits of a brand and information of a commercial nature. It consists of advertisements for products on TV, radio, social networks, web pages and print media (magazines, newspapers, brochures, billboards, posters, merchandising, etc.). Institutional advertising is that form of public communication carried out through any means and using paid or transferred media with the purpose of transmitting messages of public interest to citizens. The main difference between commercial and institutional advertising is its objective of acti...