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The advantages and disadvantages of alternative advertising

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  Alternative advertising or Street marketing is a type of advertising that seeks means, different from the traditional ones, to give the message or advertise. This type of advertising interprets a different way of reaching the public and positioning the expected message in an impressive medium. Alternative advertising is born with the need to innovate on the traditional concept of advertising since the same consumer has felt attacked in all its senses by an infinity of advertising messages in traditional media. Alternative advertising uses media such as bathrooms, cars, buses, buildings, supermarket carts, airports or the Internet or Digital Marketing itself, since this is the medium where the different of this type of advertising can be made viral. Alternative advertising offers several advantages over traditional advertising, among which we find great accessibility, greater reach, frequency, geographic flexibility, demographic flexibility, lower cost, creative flexibility, locat...
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Product advertising and institutional advertising

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  Advertising seeks to get you to buy, subscribe to, or pay for their products or services. Propaganda, on the other hand, seeks to make you aware of a movement, a line of thought or a concept and support it, for example: taking care of water, not littering, adopting a pet, etc. Product advertising is about highlighting the benefits and specific features of the products you offer. It is the dissemination of a type of communication, created to promote ideas, benefits of a brand and information of a commercial nature. It consists of advertisements for products on TV, radio, social networks, web pages and print media (magazines, newspapers, brochures, billboards, posters, merchandising, etc.). Institutional advertising is that form of public communication carried out through any means and using paid or transferred media with the purpose of transmitting messages of public interest to citizens. The main difference between commercial and institutional advertising is its objective of acti...
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