The steps used to develop and advertising campaing.

The process to create an advertising campaign consists of the following steps:

Define the goal

It is the first basic step in any campaign. The goals to be achieved are selected, be it increasing sales, attracting more customers, promoting a brand, etc.

Establish the target audience

The next step is to decide which audience the campaign is going to target, taking into account demographics and tastes.

Do the briefing

As we have mentioned before, the briefing is basic in any campaign. It is about defining, in a document, the objective of the campaign, the target audience, defining the product or service that is offered and the added value that it brings to customers. For the briefing, you must also take into account what the competition is doing and the situation of the market in which you operate.

Craft the message

It is important to ask yourself: what do we want to transmit and how to do it. It is also essential that the message is simple, that it reaches the target and shows the benefits of the product or service that you want to sell.

Choose media

Once the message is defined, the best means to connect with the public must be chosen and, later, the message must be adapted to the format of each medium.

Once chosen, a media plan must be drawn up where the formats, launch dates, duration, etc. are reflected. of each ad.

Launch the campaign

Once everything is established, it's time to take the plunge and activate the campaign. If prior analysis and research has been done, no corrections or hiccups should arise.

To follow

When the campaign is active, its performance must be measured in real time. Through different tools and metrics you can know the reactions of customers and the impact of the action.

Analyze the results

Finally, once the campaign ends, you have to measure the results, seeing what has worked and what could be improved in the future.